Turizm İşletmeciliği ve Otelcilik Yüksekokulu, Turizm Rehberliği Bölümü, Makale Koleksiyonu

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https://hdl.handle.net/20.500.12402/1991

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The effects of interactive applications on visitors’ experience: a case of Gobeklitepe, Turkey
(Social Sciences Studies Journal, 2018-12) Kozbe, Gülriz; Doğan, Mustafa; Dilek, Sebahattin Emre
The need for preservation and flexible exploration of historical artifacts generated increasing interest in using digital technologies in the cultural heritage context. This paper presents user interaction applications of a recent digital cultural heritage conservation and exploration project concerning one of the most famous heritage site “Göbeklitepe” in Turkey that is the oldest known human-made religious structure and added to the UNESCO’s World Heritage List by the year 2018 is 15 km away of northeast of the town Şanlıurfa. The project aims at enriching the visitor experience through modern digital technologies. Main modules include 3D scanning of the artifacts, information screen and mobile interaction with Augmented Reality (AR). AR has been developed to provide information about destinations and attractions. Because of the development of AR, tourists using AR can gain valuable experience without a tourist guide. There two aims of this study: 1) is to describe acceptance of a new technology such as AR and visiting intention for visitors who use AR at a heritage destination, 2) to measure tourists’ experiences of visiting historic sites. For this purpose, two scales were used for data collection. In accordance with the first aim of the study, the scale adapted by Chung, Han & Joun (2015) which is to explain visitors’ acceptance of AR based on the TAM. Secondly, Lee & Smith’s (2015) multiple-item scale was used to measure tourists’ experiences of visiting historic sites and museums. There are three dimensions in the first scale as perceived usefulness (5 items), perceived ease of use (3 items) and visit intention (2 items) visit intention (2 items) in accordance with the purpose of the study. On the other hand, the second scale involves natively 16 items under six dimensions. The findings offer important practical implications for historic sites and museums in relation to AR and experiential marketing. The findings show that the Augmented Reality applications have an important practical usefulness for the Göbeklitepe archeological site and particularly enriching of the visitor experience. The study shows that the AR applications impact on the visit intention of the visitors. The study is revealed that applications can be applied to enhance the attractiveness of the archeological sites, as Göbeklitepe, in many destinations.
The influences of the interactive systems on museum visitors’ experience: A comparative study from Turkey
(Journal of Tourism Intelligence and Smartness, 2019-06-28) Kozbe, Gülriz; Doğan, Mustafa; Dilek, Sebahattin Emre
To the effect, technologically advanced interactive systems, settled in modern-day museums research new ways to offer a positive experience to the visitors and encourage them to return, using modern communication and learning tools. This paper examines user interaction applications of a recent digital cultural heritage exploration project concerning of the most popular three museums (Mardin, Şanlıurfa, Gaziantep Museums) that are located in different cities of the southeast region of Turkey. The project aims at enriching the visitor experiences through modern digital technologies. Main modules include 3D scanning of the artifacts, information screens and mobile interaction with Augmented Reality (AR). In this paper, it is explored and compared the visitor perceptions and experiences for three museums. For this purpose, two scales were used for data collection. In accordance with the first aim of the study, the scale adapted by Chung, Han & Joun (2015) which is to explain visitors’ acceptance of based on the interactive systems. Secondly, Lee & Smith’s (2015) multiple-item scale was used to measure tourists’ visiting experiences at the selected museums. Moreover, the findings explain the influences of interactive applications on visitor experiences according to the museums and comparatively. The study supports that the interactive systems provide a functional role to learn about the heritage and manifest important practical implications for museums in relation to interactive systems
Can hotel managers with social intelligence affect the emotions of employees?
(Cogent OA, 2018-01-24) Genç, Volkan; Gülertekin Genç, Seray
Using the Multilevel Model of Emotional in Organizations, this study investigates whether managers’ levels of social intelligence affect employees’ emotional labor and the emotional climate of the workplace. In addition, the mediating effect of emotional labor on social intelligence and emotional climate is defined. A total of 276 surveys were distributed among the employees of a chain hotel in Istanbul. A structural equality modeling was used to explain the relationships between social intelligence, emotional labor, and emotional climate. The results reveal that social intelligence positively and significantly affects deep acting. It is also shown that social intelligence does not affect the emotional climate, and that emotional labor has no intermediary role. Practical results and recommendations are thus suggested for future research.
Otel işletmelerinde duygusal zekanın iş stresi ve iş yaşam dengesi üzerindeki etkisi
(Batman Üniversitesi, 2016) Gülertekin Genç, Seray; Genç, Volkan; Gümüş, Murat
Bu araştırmanın amacı, otel işletmelerinde çalışanların duygusal zekalarının iş stresi ve iş yaşam dengesi üzerinde etkisi olup olmadığını ortaya koymaktır. Bunun yanında, iş stresinin iş yaşam dengesi üzerinde bir etkisinin olup olmadığı da incelenmeye çalışılmaktadır. Çalışma evreni, Antalya ilinin Alanya ilçe sınırları içinde yer alan 5 yıldızlı otel işletmelerinin çalışanlarını ve yöneticilerini kapsamaktadır. Çalışan ya da yöneticilerden ulaşılabilen 201’i araştırmanın örneklemini oluşturmaktadır. Anket, kolayda örnekleme yönetimi ile 2014 yılı Haziran-Aralık ayları içinde yüz yüze ve bırak topla teknikleriyle toplanmıştır. Veriler, yapısal eşitlik modeli ile analiz edilmiştir. Araştırma sonuçlarına göre çalışanların kendi duygularının farkında olması ve duygu düzenlemenin iş stresini etkilediği, bunun yanında duygusal zekanın iş yaşam dengesi üzerinde anlamlı bir etkiye sahip olmadığı tespit edilmiştir.
Kruvaziyer turizmi: İzmir merkez liman olabilir mi?
(Batman Üniversitesi, 2015) Dilek, Sebahattin Emre; Çelebi Kaygalak, Sonay; Türksoy, S. Seda; Timur, Alp
Türkiye Turizm Stratejisi 2023’te belirtildiği üzere, Türkiye’nin dünya turizm piyasasındaki payını arttırabilmesi, turizminin zaman ve mekan içerisine yayılabilmesi, turistik ürün çeşitlendirilmesine bağlıdır. Bu bağlamda, İzmir ili açısından da durum farklı değildir. İzmir’in Türkiye turizminden aldığı payın % 4,5 olduğu düşünüldüğünde bu oranın arttırılması, turizmin çeşitlendirilmesi ve tüm yıla yayılabilmesi ile mümkündür. Bu amaca yönelik olarak çalışmada, İzmir turizmine yön veren turizm paydaşları ile yapılandırılmış görüşme formu aracılığıyla yüz yüze mülakatlar gerçekleştirilmiştir. İzmir’in kruvaziyer turizmindeki mevcut durumu ve merkez liman (homeport) olabilmesi adına yapılması gerekenler belirlenmeye çalışılmıştır. Kodlama ve analizler sonucunda, İzmir limanının uluslararası standartlara ulaştırılması ve turizm paydaşları arasındaki koordinasyonun arttırılması gerekliliği ortaya çıkmıştır.

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